S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
00:00
You're Ready to Go, Maurice?
A major retailer is thinking about expanding a new retail concept into the United States. Two years ago, this client noticed that in Mexico, shopping is a family affair. The initial sales from this pilot store are at acceptable levels. But few Mexican Americans have been shopping there. And when they do, data shows that they're only buying highly discounted items.
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