2min chapter

Backstage Careers cover image

Ryan Holiday's Research Assistant Reveals NYT Bestseller Formula

Backstage Careers

CHAPTER

How Do You Grow Your Newsletter?

The list, if I thought they're read somewhere, there's like 550,000 subscribers. And open rate like is like 40% or something like that. It's like 46%. Wow. That's crazy. You send an email every day. So Jesus Christ, Monday through Friday, and then we've got our sort of membership group, Daily Silk Life. They also receive emails, Saturday and Sunday. The way that the content works is we've got a Google document where we just call it the unsend doc just constantly adding to that buffer. But again, like as we're reading stuff or Ryan will frequently just like text or email me a picture of from like a book he's

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