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Temu: The Rise of China’s Worst Tech Giant

It Could Happen Here

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Disruptive Market Strategy of Chinese Tech Giant

Exploring how a Chinese tech giant, PDD, uses aggressive pricing, farmer incentives, and an asset-light approach akin to Uber's model to dominate the market by consolidating small producers and leveraging third-party logistics for operations. The chapter also touches on the addictive nature of their shopping app, resembling gaming features like loot boxes and microtransactions, and the regulatory challenges the company faces amidst its rapid growth.

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