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7min chapter
DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud
"World of DaaS"
Leading Through Change in Ad Tech
This chapter examines the complexities of leadership in the fast-evolving ad tech industry, focusing on the necessity for adaptability and a forward-thinking approach. It discusses the delicate balance between short-term financial pressures and the commitment to long-term innovation, emphasizing transparency with investors. Additionally, the chapter highlights the importance of cultivating a culture of shared ownership among employees to foster resilience and loyalty amidst market fluctuations.
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