Panel Discussion on The 411 on Product-Led Growth
The Product Podcast
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Product Like Growth Isn't Just About a Free Trial
product like growth isn't just about throwing a button on the site that says free trial and giving you full access to the platform. From a B2B perspective it's all about again, what is your ideal customer profile and what part of the market do you want to capture? I've seen a lot of situations where companies that want to start with product like growth model end up getting trapped a little bit in SMB and mid-market. If you want to break into the enterprise that can be really challenging.
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