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Ad Targeting in Amazon Smart Speakers

Data Skeptic

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What Are the Most Significant Differences From Control to Test?

The most significant result we had was direct providing by amazon. We saw that amazon directly inferred use ar interests tha were related to the data we let so that was over direct evidence that amazon was providing uses. So for example, for the fashion persona, amazon told us that you are interested in fashion. And for the smart home, basona, amazon directly told us thatyou're interested in home and kitchen. Ah, samyn, that seems pretty clear, right? There's no dispute about that part, absolutely.

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