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How to Handle Your Toughest Difficult Conversations with Din Jenkins

Negotiate Anything

00:00

The Power of Imposition of Our Agencies in Negotiation

Dean Jenkins: Sometimes we try to persuade too soon. We focus so much on our agenda and what it is that we want then we try to impose ourselves on somebody else, he says. He explains how a real quick side story on how this works in real life shows the importance of understanding other people's needs as well as your own. "The best things in life lie on the other side of difficult conversations," writes Jenkins.

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