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Crisis Communications - Episode 704

Living Free in Tennessee - Nicole Sauce

00:00

When You're in a Crisis Communication Situation, Don't Yell Back

When people are yelling at you, don't yell back. Do not make up answers to anything ever. It is better to look stupid because you don't have the answer than make up something you think is probably the right answer that you haven't verified. You've already got people pissed off at you and now they think you're a liar so verify them before you release that information. Otherwise you could be in a much, much worse situation.

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