5min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Chris Voss: Interview with a Master Negotiator

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Importance of Cultural Values in Negotiations

There's somewhere between 70 and 80% of the way through the decision making process before they talk to a salesperson. So we got to find out in the opening conversation whether or not there's any opportunity there at all. The reps who hear what they want to, I think you have it as selective listening or whatever, but I call it happy years, right?

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