Can the Art Licensing Market Double in Size?

Well, it's happened again. Tim Schneider has gone prophetic, again.

At the beginning of every year, our trusted art business editor goes through the Sisyphean task of assessing his predictions for the most recently-wrapped year in the art world, and lays down his prophecies for the next 365 days to come.

As is now tradition, for his first Gray Market column of the year, Soothsayer Schneider makes a set of predictions specific to the murky machinations of the art market, each of which must be able to be proven true or false 12 months later. (For the purposes of the podcast recording, we've homed in on four very specific predictions to elaborate on, but the full list of eight is available to readers.)

From the rise of artist-branded merchandise (think Basquiat-emblazoned hoodies, dog collars, and phone cases) to the death of an art fair, plus predictions about the state of the market amid skyrocketing interest rates and the ongoing war in Ukraine, here's what you should be prepared for in the year to come.