Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Mark Ritson: How to Grow a Company From Nothing

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Brands Are a Synthesis of Two or Three Things Wrapped Together

There's no such thing as brands in general. You may have two or three things which are marketable in a certain category at a certain time. What you've got is something else. Work out what they are by listening to other people, cause you won't be aware of em. And then then you can solidify and use them as a base. There's only about 20 % imarktis in my experience. It's a real skill to be able to drop one and moved to another,. Ad, and an, that's the point here. The process and your questions are getting at that, and that's great. But the outcome and the product and all that needs to be

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