Ep 295: Free Your YouTube Ads! How we got $500,000 in free traffic on YouTube Shorts
DTC Podcast
00:00
The Impact of Delusion on Creative Direction
Top of Funnel is a digital ad agency based in San Francisco. The company tests its campaigns by isolating singular creative variables, like angles. They then show the results to prospecting audiences and layer on their USPs. Instead of simply stating the USP, you can also state the benefits of that USP to the viewer.
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