A lot of people misunderstand and think that money is the highest value portion, but it is not. And so what I realized was that actually what I was doing in terms of consulting and helping other businesses to scale their venture, as he was exchanging my knowledge for a payment. If I can get you that result, and actually, if I can remove the risk whilst getting that result, would you be willing to give me a piece of your company if I could help you achieve the same result? It's really, you know, it's expertise, for me at least.

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