17min chapter

How I Learned to Love Shrimp cover image

Monica Chen on theories of change, collaboration and leadership within the animal advocacy movement.

How I Learned to Love Shrimp

CHAPTER

Shifting Cultural Norms for Animal Advocacy

This chapter focuses on the significance of cultural changes in addressing issues like factory farming and achieving policy commitments within the animal advocacy movement. It explores how cultural shifts impact various aspects of society and discusses the influence of education, media, and individual choices on promoting plant-based alternatives. The conversation emphasizes the importance of long-term strategic planning and community integration in advocacy efforts for a lasting impact on shifting societal norms.

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