A b m is overrated to me. A bm was onew i only see imersa knoversational marketing, like bots. Great market should get people great demand as well. I've never been a big fan of abian tools. And in second i, i believe in most places where i've been, you could probably achieve a step forward inn a b m strategy with other attact that you alr probably reaty have like marketig omation and things like that.
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.
In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.