Episode 48: David Dylan Thomas - Understanding design, content and bias
The Content Strategy Podcast
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How to Get People to Do You a Favor
"Let's just do like one thing and what a great way to look at it," he says. "If you do this thing a couple of times, then cognitively, like people's brains are more likely to say, yes, when you ask for the bigger thing." A study has shown that lots of small wins bring more happiness than a few big wins.
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