3min chapter

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Ep37: Disrupting an Unsexy Industry ft. Infra.Market

Founders Unfiltered

CHAPTER

How to Create a Brand in the Construction Industry

Tote op is a start-up company based in Hyderabad, India. It aims to disrupt an unsex industry by buying small capacity from local manufacturers and branding themselves. The idea was that the large brands own around 30 per cent of the market ship for many products such as tiles. Tote op will buy tenpersen capacity from each small manufacture, and we will build a layer of service, quality on top of this. And we can we create a brand.

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