2min chapter

The Marketing Companion cover image

The new and now of social media marketing

The Marketing Companion

CHAPTER

The Differences Between Facebook and TikTok

TikTok's algorithm is mainly looking for how many times something is replayed. So that's why short form content does better. Facebook and these other guys are catching up on using facial recognition. TikTok truly is by the piece of content, not by the creator or followers.

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