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Interview: Michael Mignano on the end of social media and the rise of “recommendation media”

Ordinary Astronauts

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Is This a Good Idea?

Social networks are investing in machine learning and artificial intelligence to make sure that they can have best in class recommendations. In a pure, let's aint a follower model, platforms are effectively giving away some amount of distribution for free that they have to pay for. But in a recommendation model, where the platform effectively has control over all distribution to some extent, they can instrument the entire system to be r o i positive in whatever way they need it to be. And so that's the shift we're seeing. I mean, again, you know, thisis, this isn't brand new. Youtube has effectively been doing yes for a number of years.

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