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206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
How to Write a Successful Product
On the survey itself, people are rating each item on a scale of one to ten. At this five data points, it's either not satisfied at all, somewhat satisfied, satisfied, very satisfied, extremely satisfied. Now that you know exactly what needs are unmet, let's brainstorm ideas around those top unmet needs and come up with the winning solution.
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