11min chapter

Keen On cover image

Episode 2300: Sandra Matz makes the Case for a Data-Driven Science of Predicting and Changing Human Behavior

Keen On

CHAPTER

The Impact of AI on Consumer Choices

This chapter explores how digital technologies and algorithms influence human decision-making and autonomy through psychological targeting. It discusses the role of large language models in data-driven marketing, particularly for small businesses, enabling them to predict customer behavior and tailor recommendations. The implications of these advancements in AI highlight the importance of understanding consumer psychology to enhance marketing strategies and customer interactions.

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