In this episode Joe and Dan discuss the business of Bobby Maximus. Rob MacDonald aka Bobby Maximus is an international fitness celebrity and true Strength-Entrepreneur™. Rob is the general manager and training director of the world-famous Gym Jones gym in Salt Lake City Utah as well as the CEO of his own “Bobby Maximus” brand. A brand which includes sponsorship deals, writing books, speaking engagements, photo shoots, personal appearances, and being a total savage at all times.

The guys get down to the day to day marketing, sales, and operations of running these two rapidly growing international brands.

Topic Include: • Who is Bobby Maximus and what does the brand stand for? • What is takes to create a multifaceted international brand. • Who is the Bobby Maximus brand’s ideal client and marketing strategy? • What day to day operations look like. • Running Gym Jones and becoming one of the top educational platforms in the fitness industry. • Sponsorships and how to acquire them. • The future of the Bobby Maximus brand. This episode is brought to you by Lalo Tactical, a world leader in tactical and athletic apparel.

Outfitting operators and athletes around the world. Where the only easy day was yesterday. For more information on their products go to http://www.lalotactical.com. Special shout-out to Jay Taylor CEO of Lalo and our good buddy Shannon Baker for hooking the VH crew up with some amazing gear. We got a giant shipment of their shoes for the entire staff and they are AWESOME! Thank you to everyone who listens we truly appreciate it! Please take the time to leave us a FIVE STAR iTunes review.

Friday, August 22, 2025

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