How I Built This with Guy Raz cover image

Advice Line with Jamie Siminoff of Ring

How I Built This with Guy Raz

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The Chocolate Conundrum: Ethics and Branding

This chapter delves into the complexities of chocolate production, focusing on the ethical sourcing of cocoa and the impact of middlemen on local communities. It examines the balance between authentic branding and consumer preferences, highlighting successful companies that navigate these challenges. Additionally, the discussion includes strategic pricing decisions for premium chocolate and how branding can influence consumer perceptions in a competitive market.

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