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How to Be Suspicious of Ever Expanding Copyright and Still Be on the Side of Artists and Audiences
The share of income going to creators whose work they sell is smaller proportionately and in real terms than it's been in 40 years. So the question is, how could you give creators this bargainable right? This copyright that they take to market and try to get a better deal with from these intermediaries, publishers, labels, studios, tech platforms?, he asks. And the answer is that we live in a world where there are five giant publishers, four giant studios, three giant labels, two giant ad tech companies, also two giant app companies. In that world, giving the creator extra copyright is like giving a bullied kid extra lunch money. There's just not an amount of lunch money