I'm on the Hook for a 30 Ka Nut, Ain't the Path, Man?

Rell: I'd always be hesitant when i was researching influence or marketing in terms of making big bets, right? Where it's like, you make this one bet, i'm going to give this person 25 k or 30 k or whatever, and then it's just crickets. And so being able to kind of make more a, i guess conservative, it's not the description i'm looking for, but morelogical bets that i can then scale up if necessary. Rell: If you're trying to start, start with micros. But if you want to get tomacro, start micro and then scale up tomacro. Avoid those people whose livelihood is contingent