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186: Brennan Dunn — Mastering Email Marketing
The Bootstrapped Founder
Email Marketing - Is There a Risk in Reaching Out Like This?
The big risk is ultimately going to be not having a good control technical debt talk developer it's not having strong control over what you've got in place where people are flowing in and out of automations. It's the risk of just making changes that have really big consequences and my way of mitigating this risk is really strong in documentation. The kill switch so really bad things happen right like take 911 is an exampleright if you have an automation that is a sales automation these automations are usually tied to weekdaysYou can't say ignored around christmas or festival days but don't start sending out shitty promotional emails on one day. When something is really a big deal don't start
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