The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

394. Scaling to Exit Without Venture Capital, Why VCs Might be Incentivizing the Wrong Type of Company Building, and How GenAI Will Shape the Future of Media Businesses

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Pilla4: How to Get More Specific to Your Audience

I'd be curious if you've actually seen it integrated into the editorial process with real results and either equal or better results. I haven't seen a ton of examples of it being really successful for endemic content brands right now. Sometimes getting smaller creates a bigger audience. If you even if the raw addressable numbers seem smaller, if you're able to capture a larger percentage of that audience as engaged, there might be more business potential in that because ultimately you're getting more users.

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