3min chapter

Whale Informed by Triple Whale cover image

EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads

Whale Informed by Triple Whale

CHAPTER

How to Drive Performance - I Love That!

"I had a hard fall from Grace and I had clients that would spend upwards of 10, 15K a month. And you're just like, do you wanna win awards or do you wanna put commas in your bank account?" he said. "If I had the formula for media buying to where I could just print money and throw ads, like I wouldn't be here."

00:00
Speaker 2
What a gorgeous answer. I also had a big fall from Grace as well where I used to kind of worship at the altar of aesthetic. And like, and you realize like these gorgeous ads are for people in marketing Twitter to be like, these are gorgeous ads. They're not for printing money. And you're just like, do you wanna win awards or do you wanna put commas in your bank account? Like you can choose, it's fine. I'll do whatever which one you want. But at the end of the day, like, I don't know if those awards are gonna pay your rent. And so I had a hard fall from Grace and I had clients that would spend upwards of 10, 15K a month. This was back when I was running my shop and we would beat them out with just little Canva ads. And you're like, you just pay 7 grand for that credit. It's like, I don't know. We could keep running this if you want, man. But this Canva ad is commanding all the spend and it cost us literally like 100 bucks to make. But it's your money. We'll spend it how you want. So I love that answer. I think more people should subscribe to that answer because you can get caught in that. And I love the humility as well where you're not gonna be able to call it all the time. But having that self-reflection to be like, okay, why did I get this wrong? And then seeing if you can calibrate the system even more finely to make sure that that one doesn't slip through the cracks. It might, you know, it's never gonna be 100% because there's always trends. There's always these things that you're gonna be able to find and ride. But at the end of the day, I think that's such a beautiful way to anchor yourself in performance. Cause at the end of the day, that is what ads are for is to drive performance. They're not to win awards. In my opinion anyways.
Speaker 1
Totally. I always have that conversation with clients. Some of them that are more like brand focused, like I said, like you said. And I always just tell them like, just try it. I'm like, I have four other clients, this formula worked. Like these content creators work. Like this is a good ad to try it. And then if they do try it, then they're like, oh yeah, I guess you're right. And to your point with the contrary, they have like this beautifully polished ad. I'm like, this isn't gonna work while I'm on TikTok. And then follow up, just to prove to me that I'm like, that didn't work. Surprise. Awkward. So.
Speaker 2
I love that.
Speaker 1
And you're going to say about like, you're never gonna guess 100% of the time or what ads are gonna work. Cause if I did, if I had that ability for 100% of time, I knew ads are gonna work. I would have my private island and I'm gonna be on this podcast right now. I always tell it to clients too. I'm like, if I had the formula for media buying to where I could just print money and throw ads, like I wouldn't be here. I'd be doing my own thing. You know my private jet. But I don't. Here I am. I'll just follow you. I'm gonna try my best. And I go, yeah, that's a good point.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode