2min chapter

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227: The Art & Science of Marketing Attribution: From UTMs to Machine Learning with Lew Dawson of Momentum Consulting

The Data Stack Show

CHAPTER

Intro

This chapter delves into the intricacies of marketing attribution and the hurdles of data interpretation across multiple sources. It emphasizes the role of UTM parameters in campaign tracking and advocates for advanced data handling techniques while underscoring the necessity of deciphering user behavior for accurate conversion measurement.

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