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111: Anthony Pierri - How to make Elevator Pitches for B2B Products

PRODUCTEA with Leah, Growth & Senior Leadership

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Crafting Impactful B2B Elevator Pitches

This chapter explores the art of creating effective elevator pitches for B2B products, focusing on three types of primary anchors to convey the product's value proposition. Through examples and discussions, it emphasizes simplicity, clarity, and strategic categorization in communication to engage potential customers.

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