Headless Brands in Squad Wealth

Toby Smith: I think that you're so articulate and lucid when it comes to defining the internet that we want to have. Headless brands was the first piece that Sam and Laura and I did together. And it kind of came out of the realization that we had that brands are consensus systems, just like your good friend calls. That headless brand is really a culture that doesn't have a leader. It's very different than a company that can even design its own brand identity system.

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