Human-First AI Marketing Podcast by Avenue9 cover image

AI Meets Scrappy ABM: Account-Based Marketing with Mason Cosby

Human-First AI Marketing Podcast by Avenue9

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Decoding B2B Purchase Dynamics

This chapter examines the intricacies of B2B purchase decisions by comparing them to home buying, highlighting the diverse priorities of various departments involved. It emphasizes the role of account-based marketing (ABM) in engaging multiple decision-makers and discusses future trends in technology and marketing.

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