Nate Bosher: Some of the things that it will say that actually aren't true or like, like completely made up right. He says if you've got two or three nuggets out of that, those are two or three objections or two or three questions that could be questions that get added for a customer to make them actually sign up versus not. "You definitely have to pay attention because it's very subtle and convincing," he adds. The show is now on your ears with our most popular episodes in seven years - 22 MRR and 30 review sites.