Navigating Personal Branding on TikTok

This chapter explores the intricacies of personal branding for content creators on TikTok, focusing on the pressure to maintain a curated image. It discusses the connection between fragrance, political affiliations, and the impact of social media on personal identity, especially surrounding a controversial figure's online persona. The conversation examines the backlash and social dynamics that arise from differing political beliefs within the creative community, reflecting on the evolving cultural landscape since the Trump election.