SciComm Summer #1: Joss Fong - Producing Science Videos
Opinion Science
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The Importance of Video in News Production
Vox launched with a sponsorship with GE for a certain set of videos. They were about 15 to 20 minutes long where our editor in chief as a client would sit down with some wonky expert and just ask them questions. We did a few, I don't know, maybe 10 episodes of that. So that package also included a set of short, fully animated videos that we made by essentially interviewing newsroom journalists and then cutting the audio with animations That worked fine but it was pretty clear to me that they were not making use of the particular strengths of the medium.
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