Revolutionizing the Cycling Industry Through Unbiased Testing

Exploring the journey of a pioneer in the cycling industry who introduced chain friction and lubricants, founding Friction Facts to independently test bike products for unbiased data. The chapter covers the challenges of navigating marketing promises, starting with basic equipment in a garage to test chains and lubes, and the evolution to precision lab torque sensors. The conversation highlights the importance of transparency in testing methods, contrasting with concerns over incomplete information and questionable data from other labs in the industry.