Benchmark VCs Are in the Business of Selling American Green Dollars

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The definition of branding is if I hand you an identical commodity with a unbranded or brand B on it You are not willing to pay as much as you would pay for brand A or tiffany's This couldn't be more true benchmark and all VCs are in the business of selling american green dollars.

Benchmark Capital. We tell the tale of the legendary equal partnership that accomplished something no other venture firm can claim: twice it has produced the highest returning fund of its cycle, each time with a 100% different GP lineup. If ever there were a playbook for successful generational transfer of a generational-defining venture firm, this is it. We spend 3.5+ hours digging into how the dotcom “eBay eBoys” transformed into the rockstar Fab Four of the Uber, Instagram and Snap mobile gold rush (spoiler: not by a straight line!), and what the future holds for Benchmark’s next GP generation. If you’re a student of the venture game from any angle — founder, GP, LP, etc — this is a story you need to tune in for!

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