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How To Build 1000 Crore Brand? Shantanu Deshpande On Work Life Balance, Consumers & Branding | FO 62

Raj Shamani's Figuring Out

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The 2,000 Rupee Shoe for Him Is Lack of Opportunity

Amitai Agrawal: My generation was not taken care of. What has built India? And then they're, they're very conservative. So the 2,000 rupee shoe for him is lack of opportunity. The mindset is only different. He says we spend 80% of our income on upgrading our life and want to find joy by spending that income. Akshaya Kumar: Maybe consumption is what is needed to take India from where we are now to what you need to be in 2040.

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