345: Martin Reeves (Boston Consulting Group), The Imagination Machine
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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The Imagination Machine
Ilyse Hogue: My recent book is called the imagination machine. I'm myself very passionate about this topic, developing new models and so on. So for many people, it is a dream role to have where you can actually just develop something that people will use for many years to come. She says all companies are built on acts of imagination. They don't get a right to exist unless they bring something new to the world. And whatever success they have with their new thing, never lasts forever.
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