Ep 344: Scaling To $5B By Going Narrow And Deep Across Multiple Business Segments At Once With Brad Barrett
Financial Advisor Success
The Importance of Segmentation
The economics are just different from one segment to the next. I think anyone listening here, organ, when you, when you build something that what we've built organization is key. So seeing your verticals, if you will, business segments, verticals, niches, whatever we want to call it, right? You have to silo them out and make sure that what we are isn't being cannibalized by someone else's practice. And so there's not like someone's getting 80% of the revenue and I'm getting 30%. It's really, we break it down and share with them that we want to partner with them.
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