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W. David Marx — The Culture of Fashion in Japan

On Margins

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How Did Bathing Am Get Big?

Matorya. One of my main research tools was to go through magazines. And what i wanted to see is, like, why did bathing am get big? So if you could go through magazines every month and see, erso yet, you can gen to look, here's where it gets the big featureand all that. Then i came in two thousand three to get a mas degree and consumeher behaviour and marketing,. because the cons behaviour was trying to figure out. I wanted to figure out that kind of old mystery, which was wide as everybody all like the same stuff at the same time. Aa, more sociology question ime.

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