Intro

In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• (00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more
• (07:51) The early winner of AI is…consultants?
• (11:23) How Steve Jobs was taught what a good ad looks like
• (15:00) Google dropping continuous scroll in search results
• (16:30) That’s it for today! Don’t forget to rate, review, and subscribe!

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• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• X @neilpatel
• X @ericosiu