Newsletters as discovery engines

In this episode, I dive into the ever-evolving world of podcasting with special guest Colin Gray, founder of The Podcast Host and Alitu.

Together, we unpack the new rules of the podcasting landscape in 2024, explore how independent creators can still stand out in a space now dominated by big names and AI-generated content, and discuss strategies for using podcasts to grow and deepen your membership business.

Whether you're running a podcast or thinking of starting one, this conversation is packed with actionable insights and real talk on what really works right now.

In this episode:

1. Is it too late for independent creators to succeed in podcasting amid increased competition and the rise of celebrity-led and AI-generated shows?
2. What are the most effective ways to increase discoverability and grow a podcast audience in today’s saturated market?
3. How has podcasting changed in recent years, and what new strategies should membership site owners consider for using podcasts as a marketing tool?
4. In a world of rapidly improving AI content, what makes a human-led podcast stand out and build a loyal, engaged community?

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Key Quotes & Takeaways:

"It feels like all of the general purpose, general conversation, broad appeal shows, they're now all just run by celebrities because they've all jumped into it, because it's proven that it can make them money, it's become popular."

"You can make a living out of 100 listeners, 200 listeners, because you can build such trust and such credibility that you can sell a really high ticket, consulting package membership, whatever that might be."

"Because they've got to know you, they go and listen to the show. And they're so much more likely to become fans that then pass it on to their friends and pass it around their communities. And those elements just scale so much more in a podcast than they do in any other medium because people spend so much time with you."

"If you want to use clips, generally you want to commit to actually like making sure you've got a decent enough webcam and just get one like nice light that you'll place behind your webcam and that makes all the difference. It can, that can turn you from like a really crappy looking video into something that's like quite passable and quite decent."