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How to Drive Product Innovation by Ericsson VP, Head of IoT

The Product Podcast

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5 Best Practices to Drive Innovation With Emergent Technology

Start with a single use case for a single industry, vertical. Focus on what would solve really the pain of the customer. Feasibility focuses on whether we can build a product that can actually solve the problem. And then buyability, can we actually make money? Can we monities in a way that works for us and for our customers?

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