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#15: Master communicator, Stephen Gates, on why creativity done properly is blue collar work
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Innovation Is a Thriving Process, Right?
For me, innovation in a lot of cases is solving a problem and filling a need. I think the work that did it started when we said, okay, look, the key card's been around for 40 years. We're going to go out and completely rethink that because we feel like that's a moment that could be much easier. And what it's so critical to creative process? How do you define divergent and convergent thinking? It can take a lot of different forms.
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