I think the most interesting frontier is understanding how do we help people get back up after failure and I write a lot about that in the book. If it's like the gym is too far away never get there then you know get that exercise equipment at home if it's not fun to work out then figure out what TV show you can binge watch while you're working out on the treadmill. You have agency to think like a policy maker about your own life and set yourself up more for success.
Behavioral scientist Katy Milkman of the Wharton School at the University of Pennsylvania talks about her book How to Change with EconTalk host Russ Roberts. What can we learn from research in psychology and behavioral economics about breaking the habits we want to change? Is that research reliable? And should Russ Roberts accept being overweight or keep working at finding the thinner man trying to get out?