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Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
The Psychology of Influence and Persuasion
I would love to know just how did you become known as the person who talked so much about influence and persuasion. What was it about your life that made this topic so important to you? I'll tell you one incident, and it was at the University of Wisconsin. It was something other than the features of the offer that got me to say yes. The psychology of the way the offer was presented to me. And so I made it my business to study this process.
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