The State of the Art of Story Telling

Mike hower, head of climate engagement over it thin parallax on tapping the power of of s story telling. He says people don't really want to know jargon of technical, technical specifics of something. They just want more of an emotional response and to know that the company cares in a genuine way about whatever the issue is at's being communicated. The piece is based on panel led by mike hower at greenmiss 22 conference last month.