The PR Week: 7.27.2023 - Ed Hammond, Collected Strategies
The PR Week
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The Impact of Microsoft's AI Strategy on the Comms Team
Microsoft is looking to be a trailblazer in this area, both in terms of its broader business and their comms team is reflecting this. I think the opportunity of who is a client is a fairly broad one about AI generally. It's not just going to be this thing that takes one to take right that takes everyone's jobs away actually. But it's also going to bring about huge opportunities. Frank looks at social media through very much the same lens as Microsoft does.
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