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Why is a talent agency buying pro wrestling? Plus a green media startup

Channels with Peter Kafka

CHAPTER

The Importance of Understanding Consumers

At the core of what this business really is is it's a data business. Our job is essentially to understand consumers, the consumer relationship with all things climate better than anybody else. We raised $5 million seed round about a year ago. It takes a long time to do that, where you make a lot of money from it. You need a big audience, you need trust with an audience.

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